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How to Successfully Sell Art at Shows, Festivals, and Fairs
Getting Started
Introduction
My Story
How to Know You're Ready for Shows
What to do Next
Finding Shows
Different Types of Shows
Choosing Shows
Applying to Shows
Sales Tax
Artist Statement
Show Organization
Preparing Art for Shows
Why it's Important to Create Collections
Finding Your Niche
Originals vs Prints
Matting and Framing
The 80/20 Rule
Pricing Art
How to Price Art
Price Range with Options
Online vs Show Price
Price Anchor
Promotional Pricing
Where to Put the Price?
Marketing Materials
Business Name and Tagline
Business Cards
Banner
Labels
Show Schedule
Giveaway
Coupons
Setting Up for a Show
When to Set Up
Booth Equipment
Organizing Your Desk
What to Bring
Preparing for Weather
Booth Design
Hanging Art
Family Rules
Show Time!
Your Appearance and Attitude
How to Welcome Customers
What to Say and What NOT to Say
The Power of Sharing Stories
How to Negotiate
Identifying the Different Kinds of Shoppers
What to Expect from Shoppers
Taking Notes
After the Show
Follow Up
Thank You Email
Reflect on the Pros and Cons
Scaling to Success
Scaling Your Sales
Why it's Important to Tweak and Pivot
Dealing with Overwhelm
Conclusion
Price Anchor
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